BB Cream, CC Cream or Foundation, Oh My!
I know, it was hard to decide between BB Cream and Foundation, and now we've thrown another option into the mix! I promise, I didn't do it to confuse you....
Beauty, Horses & More
Should Your Concealer Be A Lighter Shade?
I'm going to make this one quick and sweet! I get this question A LOT: Should your concealer match your skin or be a lighter shade? Concealer should be self-explanatory...
Guest Blog: Feeling Confident Postpartum by Hannah Daniels
Being an equestrian is a huge part of my life! I’ve had the opportunity to do a lot of different things with it. I’ve taught riding lessons, rehabilitated rescue horses,...
Breaking Down this Summer's Beauty Trends
There is so much information that you can consume on makeup trends, dos and don'ts, tips and tricks, etc. It can get overwhelming! So, I'm sharing my thoughts on what Forbes...
I Make Makeup So You Can Feel Good In Your Skin
I’ve struggled with my skin for as long as I can remember. My skin has contributed to me lacking confidence. I get embarrassed when I have blemishes, or scarring from...
I'm Having a Hard Time Returning to the Hunters
At 31 years old I find myself considering a shift from hunters to jumpers. Is that crazy?
Why Wands?
We've been switching up packaging recently from pots to wands! Why you might ask? Read more here!
Blush Colors & Application
When it comes to blush, or using our multi-use Tints, there are a few common questions I get, so I'm breaking them down here. From left to right: Palm Beach,...
BB Cream or Foundation? That is the question.
Is Foundation or BB Cream the right choice for you?🤫Hint: there is no wrong choice! The answer may even be both😉 More below... Let's break down the differences based on...
Ambassador Blog: Kate's Skincare & Beauty Favorites
Hello! My name is Kate and I am an Equestrian Photographer and Polo Player. Day by day I am a Physical Therapist in acute care at my local hospital here...
Ambassador Blog: Sarah's Skincare & Beauty Favorites
Hi! I’m Sarah Bachor an adult-amateur equestrian, competing in the adult hunters, equitation and derbies. My unicorns are Ocelot, a 19-year-old warmblood gelding and Enzo, “CheckMeOut” a 5-year-old Hanoverian gelding....
Ambassador Blog: Key's Beauty Favorites
Hey everyone! My name is Kiara, but everyone calls me Key. You can find me @keyni.equestrian on Instagram! I am excited to share a bit more about myself. To start...
My Tips for Photoshoot Makeup
A few months ago, I had such an amazing time working with Cassidy Bock of Cassidy Brooke Photography for a two-part photoshoot. We started with photos in my office and then headed...
Why Did I Set Out to Create the Ultimate BB Cream?
When I started URGO, I set out to create the BEST foundation. I needed it, so I knew others would too. But, as URGO has evolved, I heard the demand for something...
Tips & Tricks for Natural Makeup Application
Let's be honest, we're all trying to achieve the most natural makeup look. Yes, we wear makeup, but we try to make it look like we aren't. It's kind of a...
How Do I Find My Perfect Shade?
Buying makeup online can be tricky. How do you know that an image accurately represents the color? How do you know if your computer screen is distorting the color or not?...