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BB Cream Shade Range
BB Cream all color swatches

Best Day BB Cream

$37.00
ColorSara
Add onsNo SPF

The anti-aging skin treatment that doubles as your daily coverage.

Designed for those who "don't wear makeup," our Best Day BB Cream is a powerhouse anti-aging treatment that delivers a fresh, weightless, sheer tint to perfectly even out your skin tone. Infused with Copper Peptides, Jojoba Oil, and Prickly Pear, it actively nourishes, protects and firms your skin while you wear it.

It glides on smoothly and soaks in just like your favorite daily moisturizer—meaning you can quickly apply it with your hands and go. No heavy layers, no clogged pores, just a radiant "your-skin-but-better" glow that stands up to anything your day throws your way.

  • The Finish: Silky, natural and ultra-hydrating
  • Coverage: Sheer to light (think tinted moisturizer)
  • The Powerhouses: Copper Peptides (collagen boosting) + Vitamins A, C, & E
  • Application: As easy to apply as your daily moisturizer (zero tools required!)

Available Add Ons:

  • + SPF gives SPF 14
  • More coverage: Need a bit fuller coverage? No problem! Our BB Cream remains lightweight with a medium coverage.
  • More coverage + SPF: Medium coverage + SPF 14

Sara- Neutral Ivory
Jenna- Neutral Porcelain
Tori- Cool Beige
Demi- Neutral Beige
Becca- Warm Beige
Brit- Neutral Tan
Taylor- Neutral Hazelnut
Peyton- Neutral Deep
Color Swatches

Want to take it for a test ride? Try 3 shades with a Sample Pack.

Don't see your perfect shade here? We know that stock colors don't always cover it, so let's work together to create your perfect color match. Select "Custom-first time," fill out the questions below, send us a few pictures and we will work to find your perfect color and custom formula. After we receive your responses, we will send you samples of custom colors for you to try. We will not stop until we get it right, and there is no additional charge if another set of samples is needed. If you want to make any changes, email us at info@urgobeauty.com. Once we find the right match, reply to your order confirmation and we will ship you your full size product. Then your formula is set and saved for future purchases, so you can order in the future by selecting "already perfected."

    Cruelty Free. Anti-Aging. Paraben Free. Gluten Free. Fragrance Free. Non-comedogenic. Made in the USA.

    Ingredients: Water, Octyl Methoxycinnamate, Dimethicone, Jojoba Esters, Steareth-2, Steareth-20, Glyceryl Stearate, Glycerin, Ethylene/Acrylic Acid Copolymer, Butyrospermum Parkii (Shea) Butter, Acetyl Hexapeptide-8 (Argireline), Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Extract, Cetyl Esters, Squalane, Stearyl Alcohol, PEG-40 Stearate, Isopropyl Jojobate, Jojoba Alcohol, Opuntia Ficus Indica (Prickly Pear) Fruit Extract, Citrus Medica Limonu, (Lemon) Peel Oil, Citrus Medica Limonum (Lemon) Peel Wax, Hydrogentaed Vegetable Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Arctostaphylos Uva Ursi (Bearberry) Leaf Extract, Mitracarpus Scaber Extract, C12-15 Alkyl Benzoate, Tribehenin, Ceramide 2, PEG 10 Rapeseed Sterol, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Cucumis Sativus (Cucumber) Fruit Extract, Lycium Barbarum (Goji Berry) Fruit Extract, Euteroe Oleracea (Acai) Fruit Extract, Camellia Sinensis (Green Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Lonicera Caprifolium (Honeysuckle) Extract, Lonicera Japonica (Honeysuckle) Extract, Ascorbyl Palmitate (Vitamin C), Retinol (Vitamin A), Tocopherol (Vitamin E), Pentylene Glycol, Butylene Glycol, Polysorbate 20, Lecithin, Alcohol, Carbomer, Citric Acid, Potassium Sorbate, Sodium Benzoate, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, C12-15 Alkyl Benzoate, Propylene Glycol Monostearate, Stearic Acid, Calendula Officinalis Flower (Calendula) Extract, Anthemis Nobilis Flower (Chamomile) Extract, Tilia Cordata Flower (Linden) Extract, Centaurea Cyanus (Cornflower) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Hypericum Perforatum (St. John's Wort) Extract, Steareth-2, Kaolin, Cetyl Esters, Triethanolamine, Polysorbate-20, Magnesium Aluminum Silicate, Carboxymethyl Cellulose, Caprylyl Glycol, Stearyl Alcohol, Lecithin, Sorbitan Laurate, Propylene Glycol Stearate, Propylene Glycol Laurate, Natural Fragrance, Tocopherol (Vitamin E), Disodium EDTA, Citric Acid, Xanthan Gum, Synthetic Beeswax, Copernicia Cerifera (Carnuaba) Wax, Bis-PEG-12 Dimethicone, VP/Eicosene Copolymer, Cera Alba (Beeswax), Soribtan Tristearate, Steareth-100, PEG-100 Stearate, Caprylyl Glycol, Punica Granatum (Pomegranate) Extract, Yeast Extract, Cupric Sulfate, Manganese Sulfate, Zinc Sulfate, Chondrus Crispus (Carrageenan) Extract, Chondrus Crispus Whole Plant Extract, Sodium Hyaluronate.


    Free shipping on orders $40+

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    What are the skin-benefiting ingredients in the BB Cream?

    Hydration

    Cucumber: Hydrates, soothes and reduces inflammation

    Acai: Improves skin hydration, leaving it soft, supple and more elastic

    Anti-aging

    Copper Peptides: stimulate collagen and elastic formation, diminish fine lines and firm the skin

    Vitamins A, C and E along with extracts of Acai, Goji Berry, Green Tea and Chamomile: help protect the skin from free radicals and calm, soothe and reduce inflammation

    Olive Squalene, Bearberry and Prickly Pear Extracts: skin-firming and wrinkle-reducing

    Licorice root: has skin-lightening properties that can help reduce hyperpigmentation and dark spots

    Repair the skin

    Matricaria: Helps the skin to regenerate, tighten pores and slow down aging effects in the skin

    Prickly Pear: Defends against hyperpigmentation and the replenishing properties leave skin soft and smooth

    St. John's Wort: Along with soothing and hydrating the skin, it can also boost healing on the surface

    Jojoba Oil: Smoothes and softens

    FAQs

    Are URGO Beauty Products Cruelty-Free?

    URGO Beauty is Leaping Bunny Certified and Certified Cruelty-Free byCruelty Free Kitty.

    All of our products are also Paraben Free, Gluten Free, Fragrance Free, Nut Free, Non-comedogenic & Made in the USA.

    What does it mean that products are made-to-order?

    Our products are not made by a machine and sitting on a shelf. We stock components of makeup and freshly mix your product right before sending it out. This helps to ensure the freshest ingredients and allows us to make custom products.

    Shipping & Returns

    Shipping

    Products ship within 1 week anywhere in the US and Canada. If you are not sure about what color to try, we're here for you! Email us at info@urgobeauty.com. Check out our Returns & Exchanges Policy.

    Returns & Exchanges

    We know that it can be difficult to choose the correct product or shade when ordering beauty products online. 

    Drop us a message if you have any problems, questions or concerns. We want to do everything we can to make it right. 

    For unopened, unused products, we will accept returns within 30 days of the date your package was delivered. For standard returns and exchanges, buyer pays return shipping. 

    We will gladly replace any damaged or defective items immediately, and will cover the cost of shipping the faulty product back to us. Please drop a message below or email us at info@urgobeauty.com in the event you receive a damaged or incorrect product. We do not accept returns on opened or used merchandise.

    Items that are not returnable/refundable:

    • Samples
    • Used products
    • Custom products

    If you chose to return an item from an order that qualified for a promotion, such as a gift with purchase or a discount, the value of that promotion will not be refunded.

    Order tracking

    Once your order ships, you will receive tracking information via email.

    Not sure what color to order?

    Let's start with samples! Our sample packs come with 3 BB Cream shades of your choice with enough product to try each several times. Check out our color swatches to select your colors.

    When you receive your samples, you'll also get a coupon code for $10 off your next purchase! We want you to love your makeup and ensure it's the perfect color for you before you invest in a whole bottle, so we make it basically free 😉

    What is a BB Cream?

    BB stands for a few different things, but is most commonly referred to as beauty balm. BB Creams are known for packing tons of benefits in one bottle to streamline your beauty routine. Most commonly, BB Creams combine light coverage and hydration in one easy step, but we've taken it a step further to include tons of anti-aging benefits as well.

    It's an alternative to foundation that provides light coverage to even out your skin tone while nourishing your skin like a night cream. It's packed with amazing, anti-aging ingredients:

    • Copper Peptides that stimulate collagen and elastic formation, diminish fine lines and firm the skin
    • Potent blend of skin-firming and wrinkle-reducing ingredients like Vitamins A, C and E, Acai, Goji Berry, Green Tea, Cucumber, Chamomile, Shea Butter, Olive Squalene, Licorice Root, Bearberry and Prickly Pear Extracts
    • Jojoba Oil and Shea Butter smooth, moisturize and soften the skin

    We also offer it with sunscreen for extra sun protection that you don't have to think about. Our BB Cream is long-lasting, to withstand your busiest of days and sweatiest of rides.

    Formulated for the Equestrian Lifestyle

    We're not saying as equestrians we have to get all dolled up to go to the barn, but it’s nice to not always look like a swamp rat. Our Best Day BB Cream is easy-to-apply so you can quickly apply it and don’t need any tricks or special tools to do so!

    No matter what your day has in store (or how long you spend at the barn) our products are made to last. They are not harsh like waterproof makeup, but they will stand up to your dirty, sweaty days.

    If it’s going to be on your skin for a long time, it should be beneficial! Our BB Cream is infused with skin-loving ingredients to be sure your skin feels better after wearing it. When makeup is skin-benefiting it also works into the skin like skincare instead of sitting on top of it like makeup, giving you the most natural look!

    The Perfect Product for Those That "Don't Wear Makeup"

    Our Best Day BB Cream has converted so many "makeup-haters" into "makeup-lovers." Because of its lightweight, silky texture, it can be applied with your hands, and we even recommend doing so! Our BB Cream glides onto the skin and soaks in for a very natural look.

    Once you love how it feels on your skin and how effortless it looks, we promise, you'll be hooked.

    • 5 stars: 29 (97%)
    • 4 stars: 1 (3%)
    • 3 stars: 0 (0%)
    • 2 stars: 0 (0%)
    • 1 star: 0 (0%)
    A
    Amber Monroe
    Love it!

    I use to wear NARS and had done so for years. When I heard about Urgo Beauty and their CC & BB cream on Instagram I had to try them. Especially since they have great added benefits in them both that could possibly help my poor, dry and sensitive face... plus... it was created and is made by an equestrian just like me, so she knows what we all can be needing in our world! I have both, the CC Cream and the BB Cream. I have sensitive skin and dry skin mostly. I love both of the creams! When my skin is irrated from the cold weather or dry air, the BB and CC cream make my skin feel so silky smooth and soft. Even after I wash it off. I'm basically wearing it every day in the winter for protection on my face. I love the skin benefits it has given my face. I feel very comfortable wearing either of the creams and I will continue to do so because I love them! Good bye NARS!

    J
    Joylynne Harris
    No skin reaction, and super smooth skin!

    It makes my skin feel so smooth! It is a match with my skin tone, and is lightweight. It truly is like a tinted moisturizer. Will keep this around I'm sure!

    K
    Kristine

    Perfect! It matches great with my skin! It it smooth and light going on and lasts all day! Perfect for the equestrian!

    A
    Anonymous
    Excellent BB cream

    URGO Bb cream with SPF is my favorite product for a quick and smooth look. This lightweight cream is perfect for humid Florida weather.

    S
    Sarah
    It really nice and makes your skin look nice

    It really nice and makes your skin look nice with the SPF and other ingredients. At first like another lady I had the same reaction as my face broke out a lot, but I kept using as she stated the same issue. Your skin basically is purging out the bad stuff then afterwards it looks pretty good 😊. Definitely recommend. As we get older we need to add some skin care and this helps as it's in the bb cream.

    E
    Erica M.
    Having the BEST time with the BB Cream! ❤️

    I feel like my skin is thankful since I've started using the Best Day BB cream. I am NOT a foundation girl, having been talked into trying a few high-end brands, only to use them once & watch as they collected dust. In contrast, I basically use the Best Day BB cream daily. Even with the medium coverage and SPF option, it is not heavy. It adds a healthy glow to my skin and makes my skin feel soft. I love that I can apply it with my hands. I plan to continue to use & 10/10 would recommend. 💕

    R
    Raine

    This is the best product for day-to-day wear when you don’t want to be wearing a ton of makeup! It is so lightweight, easy to apply, and lasts all day. As someone with extremely senitive skin, it hasn’t bothered me at all. I have been using URGO Beauty products for years now and the BB Cream will always be one of my favorites!

    C
    Christine

    Love this makeup!

    A
    Arianna Ames
    Easy, light, and quick

    I enjoy putting makeup on to give me a put together look, but do not enjoy the time consuming aspect of it. As a stay at home mom I'm always trying to find ways to make me feel "normal", and are quick to use. The BB cream is great for that! It's also creamy, a great match to my skin color, and wears well throughout the day. I will definitely be buying again!

    B
    Brooke B
    Easy, lovely, and great pick-me-up!

    I love using the BB cream! I'm a spoonless disabled equestrian and I've been using it both at the barn and out and about. It stays on, stays hydrating, and I love how it evens out my skin (Irish peeps--it helps with the redness!). Will definitely stay with this brand!

    B
    Bri A
    The best and only makeup I need

    I love this BB cream! I don’t wear makeup but needed a little something since I’m outside all the time and don’t want to damage my skin. This is the perfect option! It’s light but gives me a little something to even out my skin and sunscreen to protect me from the sun. And my skin looks better than it ever has. I would recommend this to anyone and everyone.

    E
    Emily Garside
    Love it!!!!!!

    Urgo Beauty's BB cream is the product that I have been searching for! It gives the light, but effective coverage that gives me the beautiful, natural look I desire in my everyday horse-barn life; AND on top of that, it provides SPF protection! The color was just what I anticipated and I cannot be happier with my purchase!

    A
    Alexandra Richardson
    One of the few times I've finished a full bottle of something

    I bought the BB cream + SPF at the KY 3 Day Event earlier this year and even after a few months of accutane (and now post-accutane), I still love this BB cream - I recommended it to my mom who is INCREDIBLY picky and who liked it also. I've never had issues with it setting into my smile lines, and there was only minimal patchiness at the height of my accutane adventure. The subtle glow really helps tame the redness I get. I think I'll get the extra coverage option this time as my hyperpigmentation fades over the next few months. It really is the best no-makeup-makeup product I've found.

    A
    Ashley Mena
    Truly nothing like it!

    I waited to write this review until I had been using the BB cream for a couple of months. I started with the sampler to find my shade and fell in LOVE with the light feel of this cream + the coverage…but my skin immediately started to break out like crazy. I am 32 and have struggled with horrible acne my entire life, but this was next level.

    I loved the feel of it so much (as well as the ingredients) that I decided to give it a shot anyway (extra coverage + spf) in the hopes that it was just my skin “purging”…and turns out I was right! After a few weeks, my skin cleared up and now it is truly the clearest it has been my entire life. I am amazed. On top of that, my skin looks the best it ever has. I am so glad that I decided to give this a chance, and Chelsea has been amazing to work with in the process.

    All that to say - if you break out at first, don’t panic! Give your skin some time to adjust to this fantastic formula. I am so glad I came across this company!

    K
    KATHI AGENS
    Love it

    I wore it for the first time this weekend at a horse show. It goes on smoothly and stays on even in the hot sun. Perfect

    C
    Christine Popa
    Nothing like it

    This product is possibly the best BB cream ever! You look like you were airbrushed and it doesn’t go anywhere! Washes off easily with face wash and water. I won’t use anything else ever again!

    K
    Karen
    Best Day is the BEST!

    I am hooked on the Best Day BB Cream. My mature skin soaks in the moisture, the extra coverage is fantastic while the sunscreen gives my face extra protection. It is light and just enough for every day wear.

    R
    Raine

    This BB cream with added SPF is my go-to daily makeup. I LOVE it! It’s been my fave product from Urgo for a long time now and I always love having it on hand. I wore it all spring break down in Florida and didn’t get burnt! It’s saved me from having to constantly remember to apply sunscreen before I leave the house. It’s light weight, gives a nice glow-y, even look. I love it!

    C
    Caroline Dimmer
    Love this BB Cream!

    I previously wore a light coverage, luminous foundation that I loved that has since been discontinued - I’ve spent years trying to find a suitable replacement. This provides light, dewy coverage that allows your natural skin to shine through. It blends easily and doesn’t leave any dry or uneven areas. I bought the Sara shade plus SPF for my fair skin, it’s a great neutral match. A+ product,
    and I will absolutely purchase this again.

    J
    Jessica Leonard
    Light and comfortable

    It’s the perfect coverage for a light put together look. I love that I can have the soft coverage with spf and my skin feels super during and after wearing. I have sensitive skin and don’t love how many creams and coverage leave my skin feeling dry and irritated. This has been my solution! Great product, Chels.

    M
    Maeghaen Eley
    Light and refreshing!

    This BB Cream is very light and refreshing on your face. Not to mention, it works! I work in the corporate world, it’s great to go from work to the barn and vice versa without having to worry about fixing my makeup.

    S
    Sarah P
    Light but hardy

    I really enjoy how light this felt on my face. It lasted a whole workday and through to the barn afterwards. With the added SPF protection I felt a little more protected without doing anything extra. It was very easy to apply, although my sponge did soak up a good amount of product, but it looked very natural.

    S
    Stephanie Fett
    Nice consistency , nice product!

    I was gifted this product as a result of a giveaway. I mostly like the product with the exception of the fact that it is a bit on the watery side. I do prefer a BB cream or concealer that has SPF added to it. I do not think that this product contains it. I would prefer that it did . Otherwise, it works and feels pretty good without being too dramatic and heavy. I would recommend this product if you prefer a more dewy, complexion.

    J
    Jaclyn
    Fantastic!

    I own an equestrian boutique and spend a lot of my time at the barn creating content for my store’s social media…this BB cream keeps my skin looking flawless without making me look unnaturally made up.

    It stays put during my ride and I love the added SPF!

    M
    MK
    Just Try It!

    Well, I'm a believer! This product is amazing!! I typically hate makeup as it feels weird or doesn't blend well. However, my nose/cheeks/chin are red so I'm uncomfortable meeting clients barefaced. I've used light powder and it sort of works, but rubs off easily.
    This BB Cream is a game changer! It's super easy to apply with your fingers. Soaks in and there's no transfer during the day! It's perfect to even out my complexion and hide blemishes. I forget I'm even wearing it. And it has sunscreen! I tend to break out even with face-specific sunscreen. No breakouts with this product.
    I. AM. SO. HAPPY!!

    Just buy the samples and try it! The containers come with plenty for you to test it out. So glad I gave it a chance!

    R
    Raine

    Love my BB cream from Urgo! It’s absolutely perfect for everyday use and super lightweight. It’s so easy to apply and lasts all day.

    L
    Lorraine
    My New Favorite!

    I am absolutely in love with this BB Cream! I'm a minimalist when it comes to makeup and have been wearing the exact same stuff for *years* but went out on a limb to try the BB Cream from Urgo Beauty. I absolutely adore it, it's lightweight (I barely even feel it) and it makes my complexion so much more even. It's perfect! I love the SPF options and the fact that it's cruelty-free, vegan, and supports animal rescues is just a cherry on top!

    K
    Katie
    The best BB cream!

    This is my favorite BB cream! I used to use bare minerals, but this is a better match for my skin tone. I did the samples first to find the right shade for me, which was so helpful. I’m now on my third bottle and can definitively say that this is my favorite makeup. It’s so lightweight and truly is like having nothing on, but still masks all the imperfections (pimples, dark spots, etc). I do the spf in the summer, and the “more coverage” option in the winter. 1000% worth it, and I love that it’s cruelty free and my purchase also helps support animal rescues!