Makeup Made for the Equestrian Lifestyle
Easy-to-apply, long-lasting, skin-benefiting
Our Products
Let customers speak for us
I waited to write this review until I had been using the BB cream for a couple of months. I started with the sampler to find my shade and fell in LOVE with the light feel of this cream + the coverage…but my skin immediately started to break out like crazy. I am 32 and have struggled with horrible acne my entire life, but this was next level.
I loved the feel of it so much (as well as the ingredients) that I decided to give it a shot anyway (extra coverage + spf) in the hopes that it was just my skin “purging”…and turns out I was right! After a few weeks, my skin cleared up and now it is truly the clearest it has been my entire life. I am amazed. On top of that, my skin looks the best it ever has. I am so glad that I decided to give this a chance, and Chelsea has been amazing to work with in the process.
All that to say - if you break out at first, don’t panic! Give your skin some time to adjust to this fantastic formula. I am so glad I came across this company!
I am absolutely obsessed with the CC cream — it is the perfect amount of coverage, super lightweight, and easy to apply. I absolutely love it!
Love love love this make up. I vene got my 81 year old mother using it and I make her look 20 years younger!
I just added Devon, a true pink, to my collection of tints from URGO. The new packaging with a wand applicator makes it easy to use on the go. Gives my skin a soft blush and it blends beautifully.
Overall I am loving the products. They last all day and don’t cause my face to itch! There is no burning if I get sweaty in Texas heat. 🙌🏻
Really love this! Chelsea helped me pick out the perfect shade. I had acne in the morning when I applied it, and by nighttime when I removed it my acne was cut in half. Great product!
I wore it for the first time this weekend at a horse show. It goes on smoothly and stays on even in the hot sun. Perfect
This product is amazing. It leaves my skin looking beautiful, and feels amazing!! It has good coverage, but feels so lightweight it leaves you feeling like you just put on the perfect face lotion. I can’t say enough good things about this product!!!
I did not need new tints; I already had every color and duplicates in 3 colors. But after trying the wands at the Kentucky 3 day I had to get the wands in every color. They’re so user friendly, and are easy to take on the go.
This is my new fave product from Urgo Beauty! It’s the best for my skin (dry + sensitive) and offers some more coverage than the BB cream!
Obsessed with Chapless! This is my third wand ✨ it’s my fave lip balm ever!
After using the concealer for over a month now and I love it! It’s not too thick and doesn’t both my sensitive acne prone skin!
Really a good idea to have thought of this concept! It allows the customer to test the product and find the perfect shade!!
I Needed Products That Worked for My Lifestyle
For most of my life I have struggled with extremely sensitive and acne-prone skin. I have battled with products that irritated my skin to the point that my eyes swelled shut, have been annoyed by gentle products that look horrible after just a few hours and used to constantly carry a full makeup bag with me because I needed to touch up throughout my long days. Sound familiar?
Well, I finally got sick of it all, and set out to find a solution myself.
I was getting up at 5 am to ride my horses, Urban & Ego, would change and wash up at the barn, head straight to work for the day and usually would have plans after work. I needed makeup that I could quickly apply, could handle my busy schedule, not cause breakouts and maybe even help my skin. Why was that such a crazy concept?
As equestrians we are especially around a lot of dirt and get sweaty, neither of which are great for sensitive, acne-prone skin, so I needed makeup that could help nourish and treat my skin and not encourage breakouts. So, I created URGO Beauty.
Simple Makeup for a Badass Beauty
You live a badass lifestyle and can't deal with a time-consuming beauty routine. We get that! At URGO Beauty we strive to make easy-to-apply products that make you feel beautiful and put together in just a few minutes. Our products are cruelty-free, gentle on the skin, infused with skin-benefiting ingredients and formulated to last for your busiest of days.
Made-to-Order
Our products are made-to-order to ensure you have the freshest ingredients and to allow for customizations.
Sometimes, it is so hard to find the right color for you! That's why we offer custom BB Cream, CC Cream & Foundation.
Makeup is our passion, but animals are what we love most.
URGO Beauty is Leaping Bunny Certified and Certified Cruelty-Free by Cruelty Free Kitty.
A portion of every URGO Beauty purchase is donated to animal charities in need. We are currently donating proceeds to Days End Farm Horse Rescue and Caring Hearts for Canines.
Additionally, a portion of all proceeds from our Pandemic Pink Tint are donated to the Humane Rescue Alliance Pet Pantry. This program serves the D.C. area to help those in need feed their pets.
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