Simple makeup for a badass beauty

multi-use cream product for eyes, cheeks and lips

Have you shopped our Tints yet?

shop our best day bb cream

Easy to apply for a busy lifestyle

Simple makeup for a badass beauty

You live a badass lifestyle and can't deal with a time-consuming beauty routine. We get that! At URGO Beauty we strive to make easy-to-apply products that make you feel beautiful and put together in just a few minutes. Our products are cruelty-free, gentle on the skin and built to last for your busiest of days.

Makeup is our passion, but animals are what we love most.

URGO Beauty is Leaping Bunny Certified and Certified Cruelty-Free by Cruelty Free Kitty.

A portion of every URGO Beauty purchase is donated to animal charities in need. We are currently donating proceeds to Days End Farm Horse Rescue and Caring Hearts for Canines.

Additionally, a portion of all proceeds from our Pandemic Pink Tint are donated to the Humane Rescue Alliance Pet Pantry. This program serves the D.C. area to help those in need feed their pets.

What our customers are saying
I ordered the pandemic pink, and it’s always hard to pick a color online. It rarely looks the same in real life, but this one does. It is the perfect subtle hint of color and stays on.
— Jessica Shannon
I love your products! The foundation matches my skin perfectly and stays on all day. The tint is so amazing since its one product for 3 different areas of your face! I will be ordering more soon.
— Darcy K.
I'm a make-up minimalist. My skin is both very sensitive and acne-prone, so it's difficult for me to find products that work without making me itch or break-out. I LOVE Step 1! it gives excellent coverage for blemishes and helps control shine. Thank you for a great product!
— Celaine So
I am so impressed with Urgo Beauty foundation. My face does not get oily throughout the day like it used to. Also, it's looks so natural and blends in with my skin fabulously. I’m in love!
— Briana
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Product Review

Decidedly Equestrian prides itself on being the source for honest reviews of equestrian products from large and small companies in the United States. Check out their review of our Tints which received a 9/10!

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