Makeup made for the equestrian lifestyle


I Needed Products That Worked for My Lifestyle

For most of my life I have struggled with extremely sensitive and acne-prone skin. I have battled with products that irritated my skin to the point that my eyes swelled shut, have been annoyed by gentle products that look horrible after just a few hours and used to constantly carry a full makeup bag with me because I needed to touch up throughout my long days. Sound familiar?

Well, I finally got sick of it all, and set out to find a solution myself.

I was getting up at 5 am to ride my horses, Urban & Ego, would change and wash up at the barn, head straight to work for the day and usually would have plans after work. I needed makeup that I could quickly apply, could handle my busy schedule, not cause breakouts and maybe even help my skin. Why was that such a crazy concept?

As equestrians we are especially around a lot of dirt and get sweaty, neither of which are great for sensitive, acne-prone skin, so I needed makeup that could help nourish and treat my skin and not encourage breakouts. So, I created URGO Beauty.

Simple makeup for a badass beauty

You live a badass lifestyle and can't deal with a time-consuming beauty routine. We get that! At URGO Beauty we strive to make easy-to-apply products that make you feel beautiful and put together in just a few minutes. Our products are cruelty-free, gentle on the skin, infused with skin-benefiting ingredients and built to last for your busiest of days.


Our products are made-to-order to ensure you have the freshest ingredients and to allow for customizations.

Sometimes, it is so hard to find the right color for you! That's why we offer custom BB Cream & Foundation.

Makeup is our passion, but animals are what we love most.

URGO Beauty is Leaping Bunny Certified and Certified Cruelty-Free by Cruelty Free Kitty.

A portion of every URGO Beauty purchase is donated to animal charities in need. We are currently donating proceeds to Days End Farm Horse Rescue and Caring Hearts for Canines.

Additionally, a portion of all proceeds from our Pandemic Pink Tint are donated to the Humane Rescue Alliance Pet Pantry. This program serves the D.C. area to help those in need feed their pets.

What our customers are saying
I own an equestrian boutique and spend a lot of my time at the barn creating content for my store’s social media…this BB cream keeps my skin looking flawless without making me look unnaturally made up.

It stays put during my ride and I love the added SPF!
— Jaclyn
Well, I'm a believer! This product is amazing!! I typically hate makeup as it feels weird or doesn't blend well. However, my nose/cheeks/chin are red so I'm uncomfortable meeting clients barefaced. I've used light powder and it sort of works, but rubs off easily.
This BB Cream is a game changer! It's super easy to apply with your fingers. Soaks in and there's no transfer during the day! It's perfect to even out my complexion and hide blemishes. I forget I'm even wearing it. And it has sunscreen! I tend to break out even with face-specific sunscreen. No breakouts with this product. I. AM. SO. HAPPY!!
— MK
I ordered the pandemic pink, and it’s always hard to pick a color online. It rarely looks the same in real life, but this one does. It is the perfect subtle hint of color and stays on.
— Jessica Shannon
I love your products! The foundation matches my skin perfectly and stays on all day. The tint is so amazing since its one product for 3 different areas of your face! I will be ordering more soon.
— Darcy K.
I'm a make-up minimalist. My skin is both very sensitive and acne-prone, so it's difficult for me to find products that work without making me itch or break-out. I LOVE Step 1! it gives excellent coverage for blemishes and helps control shine. Thank you for a great product!
— Celaine So
I am so impressed with Urgo Beauty foundation. My face does not get oily throughout the day like it used to. Also, it's looks so natural and blends in with my skin fabulously. I’m in love!
— Briana

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