Makeup made for the equestrian lifestyle
easy-to-apply, skin-benefiting and long-lasting
Our Products
Let customers speak for us
First of all, customer service is awesome. I emailed Chelsea for guidance on what product to choose in what color(s). She gave me recommendations and I ordered the sample pack, and after I chose my color I ordered the full size CC cream.
I’ve always struggled with my skin. I like makeup, but don’t wear it often and hate the way most products sink into any creases in my skin, look uneven, feel too heavy, etc. This CC cream feels so soft and lightweight. It evens out my skin tone, smooths everything, and I forget I have it on. Bonus points because I can wear it at the barn, riding multiple horses in the FL sun, and it doesn’t melt into a puddle and just slide right off.
I’m sold! ♥️
This is the absolute best color. Leaning into purple shades over pink, it's exactly what I've been looking for and super moisturizing. Works well with my minimal makeup look and can also pop for when glammed up. Very pleased with this purchase!
This gloss is so moisturizing, I love it! The tint while so sheer, actually leaves some color on my lips still after the gloss has worn off! Now I wish I bought the first limited edition gloss.
I love all the Urgo makeup and the lipgloss is my new favorite. Beautiful color and makes my lips feel so nice.
This is fantastic. Goes on smoothly with the applicator and no funny aftertaste. Lasts a long time.
I love this smooth, lightweight cream! It gives a little color and good coverage. And it is easy to apply! I will definitely order this product again.
So pretty!! Praying these will be added to the already amazing Urgo product lineup
I can’t say enough good things about the CC cream, my skin looks and feels amazing after application
I received a golden/nude like shimmery eyeshadow with my purchase. It pairs very well with pretty much every color, but I wear it with the Urgo Middleburg Tint!
I will forever purchase this lip balm! I even use it as a night balm on my lips at bedtime and wake up to smooth moisturized lips.
A fantastic blush color, eyeshadow, and lip tint! This is my third tint, and I'm obsessed with the colors and versatility!
Oh my goodness, I am absolutely obsessed with the new tribute gloss! Bougie is just the best!
Love this! It's so moisturizing and easy to apply. The scent is minty and lovely.
I Needed Products That Worked for My Lifestyle
For most of my life I have struggled with extremely sensitive and acne-prone skin. I have battled with products that irritated my skin to the point that my eyes swelled shut, have been annoyed by gentle products that look horrible after just a few hours and used to constantly carry a full makeup bag with me because I needed to touch up throughout my long days. Sound familiar?
Well, I finally got sick of it all, and set out to find a solution myself.
I was getting up at 5 am to ride my horses, Urban & Ego, would change and wash up at the barn, head straight to work for the day and usually would have plans after work. I needed makeup that I could quickly apply, could handle my busy schedule, not cause breakouts and maybe even help my skin. Why was that such a crazy concept?
As equestrians we are especially around a lot of dirt and get sweaty, neither of which are great for sensitive, acne-prone skin, so I needed makeup that could help nourish and treat my skin and not encourage breakouts. So, I created URGO Beauty.
Simple Makeup for a Badass Beauty
You live a badass lifestyle and can't deal with a time-consuming beauty routine. We get that! At URGO Beauty we strive to make easy-to-apply products that make you feel beautiful and put together in just a few minutes. Our products are cruelty-free, gentle on the skin, infused with skin-benefiting ingredients and formulated to last for your busiest of days.
Made-to-Order
Our products are made-to-order to ensure you have the freshest ingredients and to allow for customizations.
Sometimes, it is so hard to find the right color for you! That's why we offer custom BB Cream, CC Cream & Foundation.
Makeup is our passion, but animals are what we love most.
URGO Beauty is Leaping Bunny Certified and Certified Cruelty-Free by Cruelty Free Kitty.
A portion of every URGO Beauty purchase is donated to animal charities in need. We are currently donating proceeds to Days End Farm Horse Rescue and Caring Hearts for Canines.
Additionally, a portion of all proceeds from our Pandemic Pink Tint are donated to the Humane Rescue Alliance Pet Pantry. This program serves the D.C. area to help those in need feed their pets.
