Makeup made for the equestrian lifestyle
easy to apply and long-lasting makeup infused with skincare
Our Products
Let customers speak for us
I have been using this BB cream for over a year now and it is definitely my go to for everyday use and for going out. It has the perfect amount of coverage. My skin is very dry and it leaves it with a moisturized look and feel. The SPF is perfect year round as well.
The tribute gloss is perfect. It adds the right amount of shine and sparkle with out being sticky or tacky.
I love my tints! They are perfect for adding a bit of color and finishing off my look. I wear my BB Cream and one of my tints everyday!!
I adore my URGO Sweatshirt! It is the cutest, most comfy crewneck ever. Love, love, LOVE!
Love the simplicity of this gloss! Great feel and scent. Love it and carry it every day!!!
In love with how easy this foundation is to apply. First try I got the perfect color and it blends so nicely. Wears great through the day and feels so light. Thank you for making such a wonderful product!
I use to wear NARS and had done so for years. When I heard about Urgo Beauty and their CC & BB cream on Instagram I had to try them. Especially since they have great added benefits in them both that could possibly help my poor, dry and sensitive face... plus... it was created and is made by an equestrian just like me, so she knows what we all can be needing in our world! I have both, the CC Cream and the BB Cream. I have sensitive skin and dry skin mostly. I love both of the creams! When my skin is irrated from the cold weather or dry air, the BB and CC cream make my skin feel so silky smooth and soft. Even after I wash it off. I'm basically wearing it every day in the winter for protection on my face. I love the skin benefits it has given my face. I feel very comfortable wearing either of the creams and I will continue to do so because I love them! Good bye NARS!
Absolutely in love! I've tried a lot of different brands and products over the years and nothing compares to Urgo's CC cream. It is lightweight, full coverage, lasts all day and is great for your skin! I wear my CC cream every day: at the barn, out to dinner and everywhere in between! I will never wear another brand again; thank you Chelsea!!
The new Venice tint is amazing! I have never used a highlighter before but the Venice tint is so versatile and easy to apply. I love using it as an eyeshadow , to add shimmer to my cheekbones and it works so well over the other tint colors too!!
I love the new Venice tint! It’s the perfect highlighter and you just need a tiny amount. It also looks really beautiful over the other tint colors. I just feel pretty each time I put it on! It’s that kind of color.
The new Venice tint is my absolute favorite! I am not too savvy on using highlighters or doing any contouring, but this makes it easy! Just a little swipe and I have the perfect subtle shimmer to highlight my cheekbones! It’s such a gorgeous sea shell pink color.
Might be my favorite tint yet because who doesn’t love a good highlighter? SO versatile- I travel a lot and carry on baggage is limited in space so anything that I can use in multiple ways is a must have for me!
I’m prone to the rogue acne or red spot and this concealer is a godsend for making sure my skin looks even and unblemished while still giving a very natural look. Just love it.
I Needed Products That Worked for My Lifestyle
For most of my life I have struggled with extremely sensitive and acne-prone skin. I have battled with products that irritated my skin to the point that my eyes swelled shut, have been annoyed by gentle products that look horrible after just a few hours and used to constantly carry a full makeup bag with me because I needed to touch up throughout my long days. Sound familiar?
Well, I finally got sick of it all, and set out to find a solution myself.
I was getting up at 5 am to ride my horses, Urban & Ego, would change and wash up at the barn, head straight to work for the day and usually would have plans after work. I needed makeup that I could quickly apply, could handle my busy schedule, not cause breakouts and maybe even help my skin. Why was that such a crazy concept?
As equestrians we are especially around a lot of dirt and get sweaty, neither of which are great for sensitive, acne-prone skin, so I needed makeup that could help nourish and treat my skin and not encourage breakouts. So, I created URGO Beauty.
Simple Makeup for a Badass Beauty
You live a badass lifestyle and can't deal with a time-consuming beauty routine. We get that! At URGO Beauty we strive to make easy-to-apply products that make you feel beautiful and put together in just a few minutes. Our products are cruelty-free, gentle on the skin, infused with skin-benefiting ingredients and formulated to last for your busiest of days.
Made-to-Order
Our products are made-to-order to ensure you have the freshest ingredients and to allow for customizations.
Sometimes, it is so hard to find the right color for you! That's why we offer custom BB Cream, CC Cream & Foundation.
Makeup is our passion, but animals are what we love most.
URGO Beauty is Leaping Bunny Certified and Certified Cruelty-Free by Cruelty Free Kitty.
A portion of every URGO Beauty purchase is donated to animal charities in need. We are currently donating proceeds to Days End Farm Horse Rescue and Caring Hearts for Canines.
Additionally, a portion of all proceeds from our Pandemic Pink Tint are donated to the Humane Rescue Alliance Pet Pantry. This program serves the D.C. area to help those in need feed their pets.
