Makeup made for the equestrian lifestyle
easy-to-apply, skin-benefiting and long-lasting
Our Products
Let customers speak for us
Oh my goodness, I am absolutely obsessed with the new tribute gloss! Bougie is just the best!
Love this! It's so moisturizing and easy to apply. The scent is minty and lovely.
I purchased the Fall shade of the Tribute Gloss & I adore it! I love the large applicator on the wand. The color is perfect- it looks natural, but also has a pop of accentuating color. It feels luscious on your lips & it smells delicious too! Definitely a treat for your lips!
I love using the BB cream! I'm a spoonless disabled equestrian and I've been using it both at the barn and out and about. It stays on, stays hydrating, and I love how it evens out my skin (Irish peeps--it helps with the redness!). Will definitely stay with this brand!
I love this BB cream! I don’t wear makeup but needed a little something since I’m outside all the time and don’t want to damage my skin. This is the perfect option! It’s light but gives me a little something to even out my skin and sunscreen to protect me from the sun. And my skin looks better than it ever has. I would recommend this to anyone and everyone.
I'm so pleased with me recent shipment of URGO Beauty products! I re-stocked my favorite tints and I ordered the Chapless lip balm for the first time. The lip balm is amazing and I love the natural glow the tints create! I'll be ordering more products for holiday gifts!
I absolutely love this product! I bought this item in the color Palm Beach and it’s the perfect coral peachy color for my cheeks. I can’t wait to buy it and more colors
I love this lip balm so much! I put it on at night instead of my other night balm and it works amazingly to soften my lips!
I can't wait for my next color order of tint! The color stays beautifully and easy to custome the light blush/eyeshadow to heavy.
I love this concealer! I can use it heavily for performances or light for everyday makeup.
Amazing!!
After using the concealer for months now and I love it! It’s has great coverage and doesn’t flare up my sensitive skin.
Urgo Beauty's BB cream is the product that I have been searching for! It gives the light, but effective coverage that gives me the beautiful, natural look I desire in my everyday horse-barn life; AND on top of that, it provides SPF protection! The color was just what I anticipated and I cannot be happier with my purchase!
I have Urgo's concealer, Devon tint, chapless lip balm and CC cream. Ever since I've tried them my skin has been happy and easier to manage. My skin is normally dry in some areas and oily in others and both the concealer and CC cream make my skin feel smooth and happy. I only use the concealer when needed because the CC cream is phenomenonal. I highly recommend Urgo and their products. I can't wait to get another tint color!
I Needed Products That Worked for My Lifestyle
For most of my life I have struggled with extremely sensitive and acne-prone skin. I have battled with products that irritated my skin to the point that my eyes swelled shut, have been annoyed by gentle products that look horrible after just a few hours and used to constantly carry a full makeup bag with me because I needed to touch up throughout my long days. Sound familiar?
Well, I finally got sick of it all, and set out to find a solution myself.
I was getting up at 5 am to ride my horses, Urban & Ego, would change and wash up at the barn, head straight to work for the day and usually would have plans after work. I needed makeup that I could quickly apply, could handle my busy schedule, not cause breakouts and maybe even help my skin. Why was that such a crazy concept?
As equestrians we are especially around a lot of dirt and get sweaty, neither of which are great for sensitive, acne-prone skin, so I needed makeup that could help nourish and treat my skin and not encourage breakouts. So, I created URGO Beauty.
Simple Makeup for a Badass Beauty
You live a badass lifestyle and can't deal with a time-consuming beauty routine. We get that! At URGO Beauty we strive to make easy-to-apply products that make you feel beautiful and put together in just a few minutes. Our products are cruelty-free, gentle on the skin, infused with skin-benefiting ingredients and formulated to last for your busiest of days.
Made-to-Order
Our products are made-to-order to ensure you have the freshest ingredients and to allow for customizations.
Sometimes, it is so hard to find the right color for you! That's why we offer custom BB Cream, CC Cream & Foundation.
Makeup is our passion, but animals are what we love most.
URGO Beauty is Leaping Bunny Certified and Certified Cruelty-Free by Cruelty Free Kitty.
A portion of every URGO Beauty purchase is donated to animal charities in need. We are currently donating proceeds to Days End Farm Horse Rescue and Caring Hearts for Canines.
Additionally, a portion of all proceeds from our Pandemic Pink Tint are donated to the Humane Rescue Alliance Pet Pantry. This program serves the D.C. area to help those in need feed their pets.
