I created URGO Beauty so makeup could be easy and work for your lifestyle. Makeup shouldn't be intimidating, it shouldn't take forever and it definitely shouldn't break the bank.

In the process of developing our formulas made for equestrians like me, I tried every application method under the sun: brushes, sponges, silicone blenders, etc. But, I always found myself coming back to applying my products with my hands and here's why:

1. Simplicity: I set out to create a makeup routine that was simple and easy for every day. What's easier than not needing any tools? I have applied my products at the barn, on the go, at the crack of dawn, etc. It's so simple and quick to just use my hands to rub my CC Cream into the skin.
2. No More Cleaning: I really hate cleaning makeup brushes, like I'm sure you do. But I also can't use dirty brushes on my sensitive skin, and you shouldn't either! I would always find that when I would go to apply my makeup my brushes would be dirty and I would have to choose between cleaning them and trying to use a wet brush or having to use dirty brushes...gross! When you use your hands to apply your makeup simply wash them before and after. So easy!
3. Application: I love the way makeup applies with my hands. I have actually always applied our Tints with my hands. The warmth of your skin with the creamy Tints just works perfectly. It helps the product blend into the skin beautifully and effortlessly. So, I decided to give it a try with our CC Cream too, and I have always preferred it over any other application. When you apply with your hands you allow the product to provide the most coverage and it gives a beautiful, natural finish.
4. Waste: There's nothing worse than seeing how much product gets wasted absorbing into a brush or sponge...bye bye money. I find, when I use my hands I can get all of the product onto my face, so I don't let any go to waste.