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BB Cream or Foundation? That is the question.

Is Foundation or BB Cream the right choice for you?

🤫Hint: there is no wrong choice! The answer may even be both😉 More below...

Let's break down the differences based on a few main characteristics: coverage, feel/texture, skin benefits and application.


So, first you may ask what is BB Cream? BB Creams are known for packing tons of benefits in one bottle to streamline your beauty routine. Most commonly, BB Creams combine light coverage and hydration in one easy step. Foundation is designed more for max coverage.

Our BB Cream's coverage is light (think tinted moisturizer) so it will help to even out the skin and provide a soft, natural glow, but it won't hide everything, like a foundation will. Our Two-Step Foundation on the other hand has medium, buildable coverage. It will even out the skin tone and cover imperfections.


Our BB Cream has a silky texture that is very light. When you apply it you can't even tell it's on your skin. While our Foundation is also extremely lightweight, it does feel a bit more substantial in your hand and will apply thicker on the skin, but as you work the product into your skin, again, you won't even know it's there. 


BB Creams are known for packing anti-aging ingredients into one formula and our BB Cream of course does that and more! It contains ingredients to help reduce fine lines and wrinkles, encourage skin elasticity and smooth and soften the skin. Additionally, we offer sunscreen as an additive to help you get daily protection from the damage the sun can cause to the skin. 

Our Foundation was uniquely formulated with the two steps to customize application to work with your skin, not against it. The two step system allows you to apply them as needed, even to different parts of the face. Step 1 helps to reduce oil production (and therefore shine) throughout the day without drying the skin. Step 2 contains a blend of botanicals that hydrate, soothe and reduce redness and inflammation. They work together to keep your foundation in place all day without compromising on skin-benefiting ingredients.


BB Cream is a great option for daily wear since it's so quick to apply. You can even just apply it with your hands and it melts into the skin like a moisturizer. Because of its silky texture that absorbs into the skin, it will last all day long.

On the other hand, Foundation takes a bit more time to apply. The key to foundation application is working the product into the skin, so the more time you spend working it into your skin with a brush or a sponge, the better and more natural it will look. You want your foundation to blend into your skin, not look like it is just sitting on top of your skin.

On the left ⬅️ Jaclyn shows the light coverage our BB Cream provides. It gives her a soft, even glow, but only lightly covers the skin.

On the right ➡️ she shows the fuller coverage and natural finish of our Two-Step Foundation. 

And here's another gorgeous example of coverage with our different products👇🏼

Both products are lightweight, long-lasting, non-comedogenic, of course cruelty-free🩷🐰 so you really can't go wrong with either. Which one are you adding to your cart first?

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